Showing posts with label TATA. Show all posts
Showing posts with label TATA. Show all posts

08 December 2009

IS INDIA GOING OUT OF WATER ?

In a city where clean water has become a commodity that is delivered to the highest bidder, the poor often have to go without.
Yet those who have money can easily get enough. In Mumbai's wealthy suburbs, large tankers delivering water are commonplace.
Every day more than 5,000 tankers deliver some 50 million litres of water to people who can pay, according to unofficial estimates cited by the newspaper Mumbai Mirror.
Water shortages
But even if the wealthy were to go without such top-up deliveries, there would probably not be enough water to go around.
Mumbai's Brihanmumbai Municipal Corporation (BMC) delivers some 90 litres of water per day to the city's residents.
That is far short of the 135 litres of water the World Health Organization (WHO) says they require for their basic needs.
So in Mumbai, there is growing anger over the water shortages.
Last month, BMC hydraulic engineers' office was vandalised by activists. Over the weekend, a man died after violent clashes in the city between police and protestors who demanded better access to water for the disabled.
Global problem
But the lack of access to clean water is by no means merely a problem facing those who live in India's biggest cities.
In the central Indian city of Bhopal, people who live in some of the slums pump drinking water from groundwater contaminated by industrial pollution. Children who live in the slum play by the filthy and rubbish-strewn river that runs past.
Head out into rural India, and three-quarters of the population does not have access to safe drinking water.
As the population continues to grow the problem is getting worse.
India's water needs are set to double over the next two decades, according to consultants McKinsey.
Production of rice, wheat and sugar is set to push up demand from Indian agriculture, the consultancy warns.
And the problem is growing, both in India, as well as in China, South Africa and Sao Paulo state in Brazil.
By 2030, the four areas will account for more than two fifths of the world's water demand, largely thanks to a sharp rise in food production, McKinsey says.
By then, demand for water will be 40% higher than it is currently, the consultancy predicts.
Huge market
Many in India are looking to the industrialist Ratan Tata for a solution.
There are high hopes that he has delivered after Tata Group launched a water purifier that helps curb the spread of water-borne diseases such as cholera, typhoid or diarrhoea.
Tata's purifier will cost less than 1,000 ($21.50; £13) rupees to buy, half the price of the popular Pureit purifier already being sold by Hindustan Unilever.
Tata Chemicals' managing director R. Mukundan insists its purifier is unique.
"It doesn't compete with any existing product."
Moreover, he says, "this is opening up a complete new market" - one that is huge and growing.
Although limited access to safe drinking water is a huge problem in India, this is a global problem that affects about a billion people, according to the WHO.
"For the vast majority... today's water crisis is not an issue of scarcity, but of access," the WHO says.

As long as the only goal of India is to rise is population without considering the provide them a decent live the situation will go from bad to worse, ending in a collaps with civil war situations in the fight for essential commodities.

17 July 2008

VOLKSWAGEN IN INDIA


In an interview Mr Joerg Mueller (Pres & MD) confirmed to the Indian press that the commercial vehicle arm of VOLKSWAGEN is looking at India with great interest. " Our commercial vehicle team will come to India next week and study to stoduy the market" he said.
VOLKSWAGEN was decades not interested into the Indian market for commercial vehicles as well as for private cars and now suddenly by a study of the COMMERCIAL VEHICLE TEAM they think they might be able to penetrate into the phalanx of a cost dominated market by the local players as TATA, ASHOK-LEYLAND and EICHER.
SO BLAUAUGIG UND EINGEBILDET KOENNEN NUR DIE WOLFSBUERGER SEIN

But is getting even worse today a big advertisment in Indian Times and I assume also in the other major Indian newspapers

WE GERMANS AREN'T REALLY KNOW FOR OUR SENSE OF HUMOUR, IT'S OUR CARS THAT MAKES US SMILE.

This statement may be true for the shareholders of VW but an Indian really cannot understand this statement. He is not aware that French and Italian see the Gernans as a folk without humour, which is from my point of view not true, but not important in this context. Why should an Indian buy an overpriced German car, just because the Germans have no sense of humour.
I am sure this advertisment will cost 100,000 not rupees but euro, please spend this money to the poor people there are here 26 Mio of them with an income less than 1 euro per day, they will be very thankfull

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